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DEMBY: On the South side, the Black side, there were ads on billboards for menthol brands like Kools and Newports and Virginia Slims everywhere, images of young fly Black people, you know, getting their lives with cigarettes in their hands, on the sides of buildings, on billboards, on the top of buildings, just everywhere

The Newport Explosion In the mid-1980s, tired of always being number three, Lorillard engaged in an unprecedented long-haul campaign of urban market advertising

But its sexy as hell, in the beginning might be too much, for sure

In 2001, the Institute of Medicine issued a report faintly welcoming the creation of a safer cigarette as a feasible component of a harm-reduction strategy