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The list of consumer product companies restructuring their business is growing rapidly: Procter & Gamble, Tambrands, Grand Metropolitan and Anheuser-Busch

In addition to words and positive images, pack colors have also been shown to communicate concepts of freshness, and lightness to consumers with white, silver or light blue on cigarette packs signifying a lighter and, therefore, safer cigarettes.3 Many e-cig companies including Go-Lites and Fresh smoke employ blue and white packs respectively

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Factors influencing the uptake and use of nicotine replacement therapy and e-cigarettes in pregnant women who smoke: A qualitative evidence synthesis. Cochrane Database of Systematic Reviews, vol