Despite global smoking rates dropping at a rate of mid-single digits annually, BTI's ability to raise prices and maintain margins showcases its pricing power

How much coffee on the other hand, is another story: "The first cup is for the guest," says an old Arabic saying about coffee, adding "the second for enjoyment, the third for the sword." American Coffee Quotes The nightlife in New Orleans naturally lends itself to drinking coffee, so much so that they even have their own "New Orleans" style coffee: "The city of New Orleans with its famous coffee and beignets, Jazz Music and beautiful architecture," said Bill Burke, "will be back like never before." Coffee arguably powers the go-go-go hustle of America, and woe be anybody who gets in their way: "An American will go to hell," says a United States proverb, "for a cup of coffee." Chinese Coffee Quotes It's a bold statement for a CEO to claim they've changed the culture in a country, but Starbucks may well have been able to do it: "China traditionally has been a tea-drinking country, but we turned them into coffee drinkers." Howard Schultz Nicaragua Coffee Quotes "We prefer the loss of the coffee," said Nicaraguan politician Jaime Wheelock, "to the loss of the country." Maybe the human race hasn't changed so much in 500 years

Pease - Sixpence (Old London Series)
It was be interesting to see if they make it if they will bring back John Constantines smoking