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Its a process applied to Virginia, Burley, or Kentucky leaves: pressing the tobacco into cakes, applying heat and pressure to ferment it, then slicing it

If we are supporting someone who is in the process of quitting, its vital for us to be there to provide positive reinforcement and encourage them

So if youre thinking theyre a safer choice, its important to know theyre not

Not only is the minty, cooling flavored tobacco most heavily marketed and consumed in Black communities, where over 80% of smokers use menthol, it is a big reason Black men face the highest rate of lung cancer, says Phillip Gardiner, a public health activist and co-chair of the African American Tobacco Control Leadership Council