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Campaigns for Electronic Cigarettes Borrow From Their Tobacco Counterparts The New York Times Big Tobacco reuses the same tactics they always have, just with new celebrities and new products. Does this ad look familiar? Have a real cigarette Modern rancher Yale University Library Online Exhibitions Marlboro's advertising campaigns became some of the most influential in modern marketing history. In the 1950s, the brand moved away from its earlier image and rebuilt itself around a harsher, more masculine

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