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A brand didn't just change its audience it changed perception forever. Marlboro wasn't always the rugged cowboy symbol we know today. It started as a cigarette for women, positioned around elegance and How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett Back to the '60sWhich Cigarette Brands Did You Smoke? Studio City, CA Patch Is Lambert & Butler A Good Cigarette Brand Pros and Cons: Quick Answer and Context Is Lambert & Butler A Good Cigarette Brand Pros And Cons
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