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Interviewed on BBC Radio 4s Today programme, he said: In the first few months of the policy it is going to be a fairly modest effect because this is something that affects particularly childrens uptake of smoking, so it is going to take a year or two to see those trends come through in the figures

The tobacco giant also recently announced a massive 14.3% dividend increase, on top of the dividend hike earlier in the year, taking the total increase to 21% over the previous year

Its quite another to flick it outside

But quitting before age 40 can reduce the risk of dying from smoking-related disease by about 90%, according to the CDC