edward bernays cigarette campaign BBH_Labs – The Advertising Superpower: The Ability to Normalise It was after WW1, in
It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He Torches of Freedom Wikipedia Edward Bernays and the Birth of Consumerism Propaganda Phil Beard: Lucky People
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