Luna David (City University Of New York Usa) - The Language Of Branding Theory Strategies And Tactics - Paperback Romance Barcode: 792755636220

Barcode: 792755636220

surprising discussions with coal miners

By discussing the synergy between experimental and computational data the book highlights how theoretical studies could facilitate understanding experimental findings

Publication Date: 2/6/2021

Luna David (City University Of New York Usa) - The Language Of Branding Theory Strategies And Tactics - Paperback Romance Barcode: 792755636220Binding: Paperback Description: The Language of Branding: Theory Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais an anthropologist engaged in market research they show how understanding the power of language can