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Joe Camel was the cartoon mascot used by R.J. Reynolds to promote Camel cigarettes, introduced in 1987. The character was designed as a cool, sunglasses wearing camel who appeared in ads, posters Joe Camel was a cartoon mascot used in Camel cigarette ads from the late 1980s to 1997. He was shown in scenes acting 'smooth', to make smoking look cool. After major backlash JOE CAMEL'SMOOTH CHARACTER' CIGARETTE MASCOTORIGINAL 1989 MAGAZINE PRINT AD eBay Camel (cigarette) Wikipedia

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