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Joe Camel was introduced by R.J. Reynolds in 1987 to revitalize the Camel cigarette brand. The suave, sunglass wearing mascot was incredibly successful but highly controversial. A landmark 1991 study revealed that Joe Camel ad : r 70s the coolest guy you could ever hope to be in the 90s was Joe Camel In 1988, R. J. Reynolds Tobacco Company introduced its Joe Camel mascot in the United States. : r 80s
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