The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk BY Al Ries THE FIRST MINUTE by CHRIS FENNING Through Albom's inspiring characters and

Through Albom's inspiring characters and masterful storytelling

This book attempts to answer such questions

INSIDE YOU’LL DISCOVER

Understanding Ikigai: The book delves into the origins and cultural significance of ikigai in Japan

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk BY Al Ries THE FIRST MINUTE by CHRIS FENNING Through Albom's inspiring characters andFORMAT: PAPERBACK There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Troutthe world renowned marketing consultants and bestselling authors of Positioning note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In