world no tobacco day 2026 On the occasion of WHO WORLD NO TOBACCO DAY -

Premium Imported Smoking Choice For smokers who appreciate elegant imported tobacco products, this premium collection offers a refined balance of aroma, smooth draw, and premium presentation

Key Features: Wildhorse Tobacco Blue is a mellow blend that offers a balanced, smooth taste without being too bold

The product did not appeal to long-term smokers as its use resulted in only half of the blood nicotine levels achieved by traditional cigarettes

Since heated tobacco was introduced in 2014, cigarette sales have dropped by more than half, the steepest decline in the nations history.[1] Smoking prevalence has fallen from 21% to 16% in less than 10 years.[2] Millions of Japanese smokers have chosen heated tobacco in place of cigarettes, leading to a measurable reduction in exposure to harmful toxicants.[3] Health modelling suggests that if only half of Japans remaining smokers made the switch, as many as 12 million cases of smoking-related disease including lung cancer, COPD, stroke and heart disease could be prevented in the future.[4] Biomarker studies already show that people who switch record significantly lower levels of harmful substances in their bodies and reduced markers of inflammation, offering tangible evidence of health benefits.[5] Japans progress is highlighted in a new international report which I have co-authored with Smoke Free Sweden