camel cigarette guy When smoking looked this cool, it's no wonder kids got hooked. Joe was the kind of who didn't need an introduction. He just walked in, lit up, and let the WI: No Joe Camel |

WI: No Joe Camel Page 2 the coolest guy you could ever hope to be in the 90s was Joe Camel Anyone else collect the matchbooks of these characters when they were 10 15? Well played Camel, you successfully convinced us that smoking cigarettes was cool by your cartoonish characters. No wonder you were Introduced in 1988 by R.J. Reynolds, the Joe Camel campaign gave Camel cigarettes a new edge with a cartoon mascot modeled after a 1970s French design. With his shades, smirk, and effortless

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