b and h tobacco Benson & Hedges White launches into sub-premium cigarette sector FRAMED DOUBLE PACK OF 5

E-Lites has been running commercials for over a year, featuring actor Mark Benton, with a tagline You dont know what youre missing that not only suggests that e-cigs are worth trying but will enhance the lives of smokers perennially sent outside to have a fag

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It makes it tricky when the pie is smaller and theres more people coming to the table, for sure, said Paulsen

This is why some lifelong smokers find themselves switching brands or even moving to alternatives like nicotine pouches or vapes