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All France cigarette packs must display: Graphic health warnings covering 65% of front and back Standardized drab brown colour (Pantone 448 C) Brand names in specified font only No logos, colours, or promotional imagery Smoking Rates in Decline French tobacco control efforts are showing results: Daily smoking rate: 23% of adults (lowest since the 1990s) Youth smoking: 16% of 17-year-olds (down from 25% six years ago) Public support for new restrictions: 78% Yet the toll remains staggering
Pierce and colleagues at UC San Diego Moores Cancer Center, California State University San Marcos and San Diego County Public Health Services manufactured special cigarette packs that incorporated graphic images of a diseased foot, a newborn with a breathing tube, or throat cancer on cigarette packs in Australia (under license from the Australian government)
Learn more about the targeting of children by tobacco companies and efforts to protect them in our exhibition: Kids Candy and Cigarettes Marlboro Country Magazine advertisement by Philip Morris featuring the New York City skyline 1963 The Marlboro Story Philip Morris promotional pamphlet 1970 Marlboro Lights Magazine advertisement by Philip Morris 1988 The Tale of the Marlboro Brand (2:13) Video clip Leo Burnett, advertising executive responsible for the creation of the Marlboro Man, 1972 Come to where the flavor is. Advertisement by Philip Morris for Marlboro cigarettes The New York Times 1986 Explore the First 200 Years with the Links Below Or use the navigation bar to visit other sections of the Exhibition
