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In this LA Times article from 1992, titled The Sweet Smell of Success, gamblers were found to drop 45.1% more coins into slot machines in an area that was scented with a pleasant odor. Clearly, smell is a strong part of marketing and, judging by these results, justifiably so

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Plain packaging on cigarettes has led to an increase in the sale price of leading brands, by an extra 38p for top-selling 20-packs, and 91p for a 30g pack of tobacco, research found Dr Nathan Critchlow, who led the research at Stirling University, said the findings indicate that tobacco companies intended to stall the standardised packaging from coming into effect